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These options may either create

These options may either create an air of new life to the automaker or be liable for its second death in the automotive world.

After its dwindling sales in the past few quarters, Ford is having a hard time to cope up with the losses. Losses seem to be mounting and the instant solution of the automaker is to design a work plan to pull it upwards. This plan is called the ?Way Forward?. Said plan called for the closure of 14 plants and 30,000 job cuts by year 2012.

However, experts are saying that there are other issues that the automaker must respond to. These issues include the determination of whether its ailing brands like Lincoln Mercury and Jaguar should sell or close. Another concern is the exodus of Ford?s top executives. Lastly, Ford must also concentrate on its bread-and-butter vehicles like the F-Series pickup truck.
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